We Wear Australian X Aus Post
New York Fashion Week Activation — February 2025
Captured lo-fi content for We Wear Australian in partnership with Australia Post during New York Fashion Week 2025.
The project focused on creating fast-turnaround, organic-style content designed to capture the energy of the activation in a way that felt immediate, immersive and social-first. Shot throughout New York, the content blended behind-the-scenes moments, event coverage and candid storytelling featuring Australian designers to bring the experience online in real time.
Deliverables included short-form video content, social media assets and live event coverage tailored for digital platforms and audience engagement during the activation.
Contact us to view our entire content deck.
