Mali Lane

Organic Social Media Management & Email Marketing – 2020 - 2026

Long-term social media management and email marketing partner for Mali Lane, working closely with the brand to build a consistent and recognisable digital presence.

The ongoing partnership focuses on thoughtful brand storytelling, community engagement and creating content that feels aligned with the brand’s visual identity and audience. Across both social media and EDM marketing, the approach prioritises consistency, connection and long-term brand awareness over trend-led marketing.

Scope of work includes social media strategy and management, content creation, campaign planning and email marketing across digital touch points.

Contact us to view our entire content deck.

Project Highlights


115k average monthly reach on Instagram


Ongoing digital partner for the brand since 2021


11.6k organic views on relocation launch video


Built email database to 5.2k with an open rate high of 68%


Developed welcome series, abandoned cart and win back Klaviyo flows with average 48% open rates


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