NYFW x Mr Smith
New York Fashion Week Content Creation — February 2025
Captured lo-fi content for MR. SMITH during New York Fashion Week 2025, where the brand acted as the major backstage hair sponsor across two runway shows.
The project focused on documenting the product range in situ in a fast-paced backstage environment through organic, social-first content that felt immersive, elevated and immediate. From behind-the-scenes styling moments to runway preparation and team interactions, the content was designed to bring audiences into the energy of fashion week in real time.
Deliverables included short-form video content and behind-the-scenes assets tailored for digital platforms, capturing both the artistry of the brand and the atmosphere surrounding the shows.
Contact us to view our entire content deck.
